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Monthly Archives: April 2011

Where Accounts Receivable Headaches Begin

Collection problems don't begin with a rejected insurance claim or a patient's failure to make prompt payment.  The headache of managing the accounts receivable starts with  the patient registration form - data collection. It' s the  receptionists and schedulers failure to  gather sufficient  and accurate financial data when patients first contact the office. Why does this occur?  It happens because we fail to train the receptionists and schedulers on billing matters. They need to view the patient registration form and the insurance cards as financial documents - much like a credit application.   Spend more time on the upfront training with these staff members and educate them about the consequences of poor data collection: rejected claims, delayed payments and an inability to collect the patient's portion of the bill after the fact.  Set up accountability standards for data collection. Establish a reporting mechanism that tracks the reason for rejected claims.  Start looking over this information to identify the most common errors that cause claims to be rejected.  Then train staff  on better data collection techniques to overcome these problems and show them their progress each month.   The staff of good intentions. In reality the scheduling and reception staff have good intentions, but if you don't train them and help them understand the details essential to collecting accurate demographic and insurance data, then you are a part of the problem.   Help staff's good intentions turn into better performance. You will  improve revenue and save time! Capko & Company, experts in medical practice management and marketing. 

By |2022-01-01T22:52:55-08:00April 22nd, 2011|

Practice management tips to stop the shrinking reimbursement

 Know how much  it really cost you to see a patient. Divide your annual operating costs  plus the physicians wages by the number of patients you see each year. That's the number you need to know. Analyze payer performance.  Look at your top 10 CPT codes and how the  five  highest volume payers are reimbursing for those codes.  It the average on those top 10 codes does pay above the cost to see a patient you need to negotiate a better deal or drop the contract and see patients out of network. Develop strong relationships with  payers: Y our provider relations person can  help you get to the go to person for negotiating a contract that works.   Understand what a payer wants from you - Better access, getting patients better quicker and patient satisfaction! Capko & Company - We are on your side  and will help your medical practice shine!  

By |2022-01-01T22:52:55-08:00April 11th, 2011|

A prominent hospital unveils a great social media suite

Many healthcare professionals -- hospitals and doctors in private practices alike -- are fearful about using social media to connect with their communities.  Among other things, they're worried about privacy issues and regulations (e.g., HIPPA rules).  Yet, with more and more patients coming onto social networks -- and, especially, using them to connect with other people who share their health concerns -- some medical professionals are beginning to realize the social media sphere deserves their attention.  And, they're learning how to do it without compromising their commitment to patient privacy. A great example, courtesy of social media agency Ignite, is Children's Hospital of Boston.  Not only have they created a highly customized page on Facebook, they're cross-promoting via Twitter and have a YouTube channel as well.  Read the full story on Ignite's site.  And they did it all while being clear and straightforward about their privacy policy and cautioning visitors that information presented on social networks in no way substitutes for medical advice. Powerful communication -- definitely worth your time to check out the article.

By |2022-01-01T22:52:56-08:00April 7th, 2011|

Stop Wasting Energy & Money

Medical practice revenue is tighter than ever. It's time for you to take critical steps to keep costs under control and improve profits. The first step to fixing the bottom line is to look for the waste. Wasted energy results in a loss of potential revenue and lots of frustration.  There is waste throughout the typical practice, but most of it is silent and doesn't get the attention it should.  Here's some common threads we see in your world: A lack of clearly defined job responsibilities that result in duplication of effort. Accepting poor performance and inferior outcomes Mistakes that one person makes and another one corrects because it seems faster or easier. The good news is all these things are fixable.   Make the commitment.   Look at the action that needs attention. Is it the scheduling, patient visit or billing and collections, or something else? Then  flow chart the processes involved and identify the cause for errors and inefficiency, discuss the possible solutions and pick the one that makes the most sense.  Then  [and this is important]  assign someone the responsibility to see it through, set a reasonable time-line to get each change completed and  schedule meetings to review progress along the way.  You may need to hire a consultant to get the ball rolling and develop a process improvement plan, but it will be worth the effort.  Start thinking lean and reduce the waste! Once you see improvement it's time to celebrate.  Your bottom-line will improve, staff will enjoy their work more and patients will be happier.  Sounds like a win-win-win.   So just  do it! Capko & Company, experts in practice management and markeeting - We are here to help make your practice shine. s

By |2022-01-01T22:52:56-08:00April 5th, 2011|

Have you claimed your Place on Google?

Over the past year or two, Google has increasingly emphasized local web pages in its search results -- potentially a real boon for medical practices who have amassed detailed information in Google. One of Google's primary tools in delivering local results is Google Places, a profiling system that pulls information about an organization from all over the web.  Google collects information about the organization algorithmically (searching individual firm websites, plus directories for categories like doctors, dentists, lawyers, etc), but also relies on business owners themselves to verify and flesh out their Google Places profiles.  What's more, besides providing the opportunity to verify your data, Google Places allows you to add custom details like a description of your organization (you can even upload video!). Best of all, Google Places profiles are not only free, they help you obtain better results from Google searches for people searching for your type of practice in your local area.  Here's an example of how the Places records boost results -- note the two doctors with pink flags at the top of the search for "gastroenterologist san francisco," and how much more visible they are compared to the other listings: Clicking on the "place page" link takes you to the doctor's Places page -- which draws the practice's contact information (even providing a map), reviews and other information (including a link the the physician's profile on Vitals.com -- all the more reason to make sure that data is accurate, too!). Having this profile online can be a great boost and timesaver for your practice -- helping patients find answers to questions about your location, hours, etc., without needing to contact you.  (This is particularly useful if you don't have a website.)  And, if you have a website, having links back to your site from multiple places on Google can only make it easier for more people to find your site. Best of all, this opportunity is absolutely free, and really easy to take advantage of.  If you haven't claimed your Google Places record, set aside some time -- just 15 or 20 minutes will be plenty to get started -- to

By |2022-01-01T22:52:56-08:00April 5th, 2011|
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