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Monthly Archives: December 2015

Your practice may be unintentionally turning new patients away

It's almost a new year -- woohoo!  Resolution time!  Fresh start!  And for many patients, brand new insurance! For many patients with new insurance, it's also time to shop for new doctors.  When they do, will they find you? By now you probably already know that there are many resources out there to help you with online reputation management (including lots of software products, and publications like this book by yours truly). But an often-overlooked part of online reputation management is especially important early in the year: payer directories. Patients rely on payer directories both when they shop for a new plan (if they want to keep their doctor(s), they'll want to be sure they're in the new plan) and when they start to use the plan (to choose a new doctor(s)). Both of these moments are among your very best opportunities to attract a patient who has just secured a plan you accept -- just the kind of patient you want. But if you're not listed in the directory, or not listed properly, your chance to attract that patients just slipped through your hands.  It's just as if your practice intentionally turned the patient away -- if your payer directory listings are not correct, the effect is no different. It may seem to you (as a sensible person) that payers should make sure their directories are accurate. And indeed they should. But, unfortunately, errors abound. Maintaining directories, it turns out, is a very difficult job.  While it shouldn't be your job, unless you assume some responsibility for monitoring these listings, you can't be sure they're correct; if they're wrong, it's  your business that pays the price. Plus, in some cases, online payer directories are adding features like photos and website links that can give your practice a promotional boost. You can't access these new features unless someone at your practice is engaging with these directories and keeping them updated and polished. Make checking and updating the directories of all your payers a top priority for the New Year. Finding and fixing even one erroneous entry can make a significant difference in

By |2022-01-01T22:51:58-08:00December 15th, 2015|
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Ready for the deductible re-set?

It's almost that time again: deductibles re-set in less than a month. Got your game face on? For many practices, the end of the year is so busy, it's hard to think about planning for slow business in January, February and March.  Ironically, the cause of the busyness in Q4 is related to the cause of slower demand in January: deductibles. At year end, patients are eager to bring any known problems or elective procedures in to practices, because their deductibles have been met or nearly so; in January, many patients delay care because their deductibles re-set to their original amounts (or even higher amounts in many cases). It may also seem like there's little you can do to deal with the deductible re-set. But you do have options, and making even a small dent in the downturn can make a big difference in overall profitability. So isn't it worth trying? If you're in a pediatrics, adult primary care, or OB/GYN practice, of course one of the best steps you can take to smooth your revenue is to let patients know you have availability for preventive services in the beginning of the year. Let them know that your practice may be less crowded (barring, of course, a wave of flu or another virus coming through your neck of the woods).  Make sure patients are aware that preventive services usually come with no copayment or deductible.  (It can be helpful to create a list of common tests and vaccines that are preventive per the USPSTF, to avoid confusion.) Here's where your EHR can shine: use list-generating capabilities to identify patients that are due for preventive services, or who have chronic conditions are overdue for a regular visit.  For example, it's usually easy to isolate healthy patients you rarely see that are overdue for pap smears, hepatitis screening or check-ups. Tapping your system a little more creatively, you can identify patients that have just crossed a threshold to qualifying for a preventive service such as herpes zoster, pneumococcal pneumonia vaccine or cancer screening. Patients that turned 65 in 2015 may also be identified and offered an

By |2022-01-01T22:51:58-08:00December 8th, 2015|
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