If there’s one thing you can do to make a huge difference in the credibility of your website, it’s using real photos of yourself and your staff instead of stock photography. Stock photos never look natural — and can even be misleading, especially when stock photos of people with different gender/age are used on pages showing your “doctors” at work.

People don’t expect you or your staff to look like models.  They do want to make a connection to fellow human beings — remember that they may be working with your practice at moments when they feel weak, nervous or vulnerable.  Making your image warmer and more real will go a long way to connecting better with patients and prospective patients.

For a humorous look at the pitfalls of stock photography, check out this slide show from Marketing Profs.  You’ll see immediately why stock photography can be so cringe-worthy!

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