If you’ve followed us for a while, you know I’ve been urging practices of all sizes to take their payer directory listings more seriously for years now.
It’s not that insurers shouldn’t do a better job. It’s just that (as someone who once owned a directory company) I know how hard it is to keep directories accurate, especially if it’s not your core competency (like, when your actual job is providing health insurance).
It’s also something that requires effort on both sides to be done properly. There’s just no way around this. The insurer can’t be expected to know when anything changes on your side unless you inform them. And while insurers should do a better job of accurately publishing information you provide them, mistakes are inevitable. It’s up to you to catch them and make sure they’re fixed.
And it’s absolutely worth monitoring and correcting your listings!
I can think of few marketing tasks that are more directly connected to attracting new patients. Patients want to know that you’re (1) in their network (2) accepting new patients and (3) convenient to them before deciding to contact you. If you’re not listed accurately in their health plan directory, you’re basically turning them away at your door.
More on the latest study showing directories just haven’t gotten any easier to maintain: