We blog about things we learn in our work with practice owners and managers. We hope these articles help you.
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Testing the Healthgrades/hospital call center diverted numbers
Today I dug further into the Healthgrades/hospital listing hijacking issue. I tested the phone numbers for two of the practices we've worked with on listings, one in Southern California and one in Northern California; both of these practices have had their listings heavily branded by local hospitals (without consent or
Unexpected Vitals and Healthgrades hassles — and worse
Those of you who check in here regularly or have heard me speak on online reputation management already know that I'm an advocate for working with the major physician directories and taking advantage of their high profile rather than hiding your head in the sand. I've long appreciated the ability these
You think you can’t answer press questions … but you can
A few months back, we shared a link to HARO ("Help a Reporter Out"), a wonderful service that distributes daily inquiries from journalists from all sorts of publications -- we've seen everything from American Medical News, Medical Office Today, to national magazines like Parenting and Best Health, to national television
“Always say yes to networking”
The Harvard Business Review has a great tip today, entitled "Always Say Yes to Networking." I love this tip because it emphasizes how important it is to maintain personal connections with the friends and associates in your network -- and to think of networking as the process of keeping in
13 for 2013: Our top tips for your medical practice’s best year yet!
If you haven't had a chance to read all of our 13 tips for 2013, here is the full list: Master the deductible re-set [commit to less bad debt in 2013!] Analyze your E/M code distribution [reduce audit risk, bill for what you've earned] Cash management quick tip [copays are not
13 for 2013 Tip #13: Make haste slowly (have a plan!)
Do you find yourself and your medical practice in a state of emergency when changes in the market arise? Do you have long-term personal, professional or financial goals that are in your head, but no plan to make them real? Are you relying on gut -- rather than metrics -- to