We blog about things we learn in our work with practice owners and managers. We hope these articles help you.
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13 for 2013 Tip #12: Review your directory listings
If the doctors in your practice have been practicing for a while, odds are you've already got listings in the Vitals.com and Healthgrades.com, the largest online physician directories. However, there's no guarantee that those listings are correct -- in fact, it is not unusual for these sites to contain incorrect
13 for 2013 Tip #11: Review your payer contracts
So, if we asked you where your payer contracts are, you could tell us, right? And you'd know when you last reviewed them -- and when the next renewal period comes up? Or, are they ... at home, in a closet, where they've been (untouched) for several years? Are they
13 for 2013 Tip #10: Engage staff
Most practices have an underutilized resource - namely, their employees' ability to identify and solve problems. As practices deal with the day-to-day business, it's all too easy to fall into a routine-inspired complacency. To establish some positive momentum, make a point to ask each of your staff to identify problems
13 for 2013 Tip #9: Analyze payer performance
When is the last time you analyzed your practice's payers? Too often, physicians and practice managers feel powerless against health plans -- and don't even question whether to continue to accept a particular plan. Yet, even if your practice is located in a market in which you've found it increasingly difficult to negotiate
13 for 2013 Tip #8: Manager’s report card
Good practice managers understand the importance of regular performance reviews for motivating staff and making them feel appreciated as well as addressing and documenting needed improvements. But sometimes the manager's own review by the managing physician of the practice slips through the cracks -- and, physicians don't always understand the
13 for 2013 Tip #7: Reach out to local employers
Many medical practices we work with focus their marketing efforts (if they do marketing at all!) on physicians who refer to them and direct communication with their existing patients. Yet there is another marketing channel that can be extremely effective for physicians that is often overlooked: your area's major employers.