It’s easy and it makes a difference to your practice and your patients
MarketingProfs has a nice summary of how important it is for any small/local business to monitor, own and, if necessary, "clean up" its listings in online directories. For medical practices, this is doubly important, because of the increasing number of medicine-related directories and ratings sites that are pulling from licensing
It’s back! Suppressing online reviews – the issue that won’t go away
Today's Washington Post has a story about a lawsuit by a dentist against one of its patients. The dentist had the patient to sign a "do-not-talk" contract prior to treating the patient's aching tooth, but the patient nonetheless posted a negative review on two sites when faced with an unexpected
Doing things the MBA way
My partner Joe Capko and I just had a new article published in Practice Link, a magazine for job-hunting physicians. Our assignment was to explore the idea of a "15 minute MBA for doctors." In other words, are there guideposts that we can draw from business school training that might
Inspiration from small businesses
I recently completed a series of articles for Kareo's Getting Paid blog about how small business management issues relate to practice management. While medical practices have an important mission that reaches beyond business, they can't achieve that mission without succeeding on business terms. And, in many fundamental ways, medical practices
Tackling a long list of resolutions for your practice? Here’s how to start.
It's that time of year again ... when every goal you've imagined for your practice seems possible, and every problem seems fixable. So you make that long list of resolutions, but, by week two, you're already overwhelmed and discouraged. After all, there was a reason you didn't fix all those
How to get what you want for the practice in 2012
Almost everyone wants to be more successful and achieve more each year than they did the year before. Here are a few straightforward things you can do to guarantee your success in 2012. First, ignite your passion for the practice. Recognize all the capabilities you have and how you can use those

