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Monthly Archives: February 2012

Medicare-focused practice network shows high promise – Forbes

This article about ChenMed on Forbes really caught my eye, because for a while now I've been wondering why no one has created a practice focusing on Medicare patients.  All the big attention is generated for practices quitting the program, but while Medicare's hassles and limitations get plenty of coverage, the spotlight is rarely trained on its advantages: speedy and predictable reimbursement. ChenMed has identified a few key success factors, including location (they started in Virginia, which they identified as an area poorly served for Medicare patients), an emphasis on preventive care, and a custom, home-grown technology system. They're raising capital and looking to expand into other markets.  We'll be watching. Read the story on Forbes.

By |2022-01-01T22:52:40-08:00February 26th, 2012|

It’s easy and it makes a difference to your practice and your patients

MarketingProfs has a nice summary of how important it is for any small/local business to monitor, own and, if necessary, "clean up" its listings in online directories. For medical practices, this is doubly important, because of the increasing number of medicine-related directories and ratings sites that are pulling from licensing and other databases -- databases that are often outdated. Moreover, patients often look for listings online while on-the-go -- for example, using mobile phones. Keeping tabs on this information helps insure all the places you're listed relate to the "real" you -- i.e., the real identity of your practice.  It doesn't have to be time-consuming.  Work on it over a few weeks, one site at a time, until you get all your medical site listings and main yellow pages directories claimed and cleaned up.  Then be sure you have Google Alerts set up so you'll receive notices when pages are launched or updated containing your practice information -- so you can fix any erroneous data.  (Find Google Alerts here.)

By |2022-01-01T22:52:40-08:00February 4th, 2012|
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