Monthly Archives: August 2011

Why aren’t more physicians wealthy?

Michael Zhuang, an investment advisor with a focus on physicians, offered an interesting point of view in a recent post on Physicians Practice.  He observed that doctors often fail to accumulate significant wealth in large part because they place too much emphasis on living a "doctor-appropriate" (i.e., fancy) lifestyle, they're so busy they don't have much time to focus on finances, and they tend to believe they can "do it all themselves."  His recommendations include living within (or below) your means, dedicating time to financial planning, hiring a qualified financial advisor (he promises to provide some tips for doing so in his follow-up post) and focusing on what you do best (i.e., delegating non-revenue activities). We have a few things to add to his list, based on our work with small- and medium-sized practices: Fund your retirement first. Employee physicians usually have 401(k) plans so they can start the habit of "paying yourself first" for retirement.  Practice owners are often challenged to develop these habits, first because their early years of investing in their practices may not permit much savings, and then because any retirement plan would require a bit of effort on their part to research and establish.  Once you're earning income from your practice, don't let inertia prevent you from setting up an SEP (or other qualified plan), and funding it on a regular basis -- think of it as a regular bill that must be paid. Save your savings. Implemented a process improvement that increased profitability? (Say, for example, something you learned by engaging consultants for a practice review, or CPAs for a financial audit.) Much like salaried employees are advised to put their raises into savings automatically (so they don't adjust to the higher take-home pay by spending more), doctors can turn gains from improving their practices into investments for the future.  (If your practice needs the funds reinvested for growth -- say, into marketing or an EHR -- then those needs might come first.  The point is just to avoid the pitfall of spending at a higher level if your income moves up a stable

By |2022-01-01T22:52:42-08:00August 29th, 2011|

Could your team be great? Aim for real.

Harvard Business Review posted a great tip today about "real teams."   The pointed out that "real" teams -- i.e., groups that really work together as one -- all share three important characteristics: Shared sense of purpose Flexible skills Mutual accountability There's a great lesson here for medical practices.  Physicians set the tone of purpose and accountability.  Good training policies and skilled practice management ensure cross-training keeps everyone fresh and the practice able to withstand absences and staffing changes.  Hiring people who can fit with the ethos of the team keeps everything humming along. Read more at Harvard Business Review.

By |2022-01-01T22:52:54-08:00August 23rd, 2011|

Before you try social media marketing, try social media

Marketing via social media has many advantages for small businesses of all types.  It's a non-salesy way to connect with customers at lower out-of-pocket cost to start up than traditional advertising.  No wonder so many medical practices are exploring how they can get started with social media -- and no wonder that so many 'experts' are at the ready to tell physicians how they should get started. Usually, the advice begins by offering an entry point to begin using the social web.  "Start by creating a blog," the advice might read.  Or, "Facebook reaches more people and it's easy to create your presence."  However, what this advice sometimes fails to consider is the personal connection that is the key to social media success. Users of these networks already know what engages them and what doesn't.  Non-users who jump into social media as a marketers first, though, tend to stick out like sore thumbs. It's not that there's anything that mysterious about using social media -- after all, Facebook has 700 million users precisely because it's easy to use! -- but there is a certain flow to how people use it that's important to understand. So, before you try social media as a marketing tool, try it first as a user.  For example, before starting a Facebook page, set yourself up with a Facebook account, and subscribe -- i.e., 'like' -- different organizations to see how they interact with their followers.  (A few examples we like in medicine: Children's Hospital Boston, MacArthur OB/GYN, Kaiser Permanente, One Medical Group.) Another way to put your toe in the water with blogging: start out as a commenter.  This is a great first step for would-be bloggers -- and, in addition to building your online reputation, comments on other physicians' blogs can give you links back to your website. The range of blogs published regularly and inspiring comments is as diverse as the population of physicians: something for everyone.  Some lively medical blogs you might want to check out include Dr. Wes, KevinMD, Movin' Meat, Pharmalot, Diabetes Mine, Buckeye Surgeon -- plus, we'd naturally love to have you comment

By |2022-01-01T22:52:54-08:00August 15th, 2011|

Using stock photos? Please reconsider.

If there's one thing you can do to make a huge difference in the credibility of your website, it's using real photos of yourself and your staff instead of stock photography. Stock photos never look natural -- and can even be misleading, especially when stock photos of people with different gender/age are used on pages showing your "doctors" at work. People don't expect you or your staff to look like models.  They do want to make a connection to fellow human beings -- remember that they may be working with your practice at moments when they feel weak, nervous or vulnerable.  Making your image warmer and more real will go a long way to connecting better with patients and prospective patients. For a humorous look at the pitfalls of stock photography, check out this slide show from Marketing Profs.  You'll see immediately why stock photography can be so cringe-worthy!

By |2022-01-01T22:52:54-08:00August 5th, 2011|
Go to Top