Laurie Morgan

About Morgan

Learn more about my background at: linkedin.com/in/lauriemorgan

Fixing physician databases — even the CMS’s — shouldn’t be your job, but it is

Another day, another news story spotlighting the problems with physician database information -- and the impact those inaccuracies can have on patients.  This time, it's the federal NPI number database that has been revealed as less-than-perfect, as described in this story published last week by the Cincinnati Enquirer/cincinnati.com. The Enquirer's investigation found that "tens of thousands" (!) of records contain errors. If you've heard me speak on this subject or follow this blog, you won't be surprised to hear that, surprise surprise, I'm not surprised. Databases are challenging to maintain accurately -- it's much harder than you might think.  Errors are easily introduced and, often, hard to detect.  Even when the people managing directories work hard to keep them current, it's still likely that errors will occur. And then when directories depend on other databases and directories for their listing information ... well, that's going to magnify the problem, and make it much easier for an error to be introduced in multiple directories downstream before it's caught. Once that happens, the errors become the responsibility of people who are unlikely to catch them. While the Enquirer article points out many reasons the problems it uncovered with the NPI database are bad for patients -- all valid and worrisome -- these errors are, of course, bad for practices, too.  Anything that can lead to a misunderstanding or misinformation that is relied upon by a patient, fellow practitioner, or payer is a potential problem for a practice.  And the article also points out that a physician's NPI number can even be hijacked for fraudulent purposes. As with so many other issues related to directory data, the accuracy of NPI numbers and their associated information seems like it surely ought to be the responsibility of the people running the database. But many of the problems that can occur in a directory are too difficult for operators to catch with 100% accuracy (or even close) -- and the stakes are too high for your practice for you to leave the accuracy of your own information to chance. (According to The Enquirer, in this case,

By |2022-01-01T22:51:59-08:00July 14th, 2015|

New ZocDoc survey spotlights patients’ reluctance to seek care, even preventive care

ZocDoc just published a compelling new article and infographic pulling data from a survey they recently conducted about patient behavior.  The data put a quantitative face on what many of us have been observing anecdotally and reading in blog commentary online -- namely, that patients are increasingly reluctant to see their providers, and costs and scheduling challenges are a big part of why. One tidbit that jumped out at me, since preventive care is something I consider a win-win opportunity for practices and patients, is that 80% of patients surveyed were putting off preventive care.  Some of the key reasons ZocDoc found were the inconvenience of keeping an appointment during work hours (in fact, more than 40% said they would likely cancel because work took priority) and the inconvenience of making an appointment in the first place. Preventive care should be increasingly valuable to patients as deductibles and co-pays have grown across all types of health plans. But many patients don't realize that this is usually a way they can take advantage of their coverage without cost-sharing.  Many other studies have shown that patients are more confused than ever about their health plans; this puts the burden upon practices to fill in the information gap (but that also spells opportunity for practices that do so). Are you doing all you can to engage patients and encourage them to take advantage of their preventive care benefits? Some ideas to consider: Consider offering an early morning or early evening appointment option at least once per week -- or even occasional Saturday appointments Look into online scheduling to allow patients to book appointments without having to make a call during work hours Use EMR list tools (remember them from MU?) and your portal to reach out to patients who haven't had preventive services or are overdue Put information about what's included in preventive care -- and why it's important -- on your website

By |2022-01-01T22:51:59-08:00June 29th, 2015|

Upcoming free 30-minute webinar on choosing a billing service

If you've been thinking about outsourcing your medical billing -- or switching medical billing services -- my upcoming 30-minute webinar can help. "Eight Questions to Ask When Evaluating Medical Billing Services" will be presented on June 25 at 10AM Pacific/1PM Eastern. If you've been wondering how to quiz your billing service options -- or just want to be sure you haven't left something out -- this short webinar will help you get ready for the evaluation process. This mini-webinar is part of a two-webinar series.  (The second in the series, "Best Practices in Managing Your Third Party Billing Service," will be presented July 16.) This mini-webinar is free!  And in addition to arming you with eight useful questions to ask prospective medical billing services for your practice, there will be time at the end of the webinar for your own questions to me about the process of screening and hiring a revenue cycle management partner. To sign up, visit this page -- hosted by our sponsor, Quest Care360.

By |2016-03-04T11:28:26-08:00June 21st, 2015|

The worst thing that can happen when patient deductibles aren’t well managed

What's the worst thing that can happen when you staff aren't trained to manage patient deductibles and collect up front?  It's not that you won't ultimately get paid.  There is something worse that can happen, and it's not that uncommon: your practice can end up losing the revenue for the service and losing the patient. Here's how it can happen. An ill patient comes in for a service and doesn't realize she's financially responsible for the entire cost.  No one who interacts with the patient ahead of the service -- not the scheduler, not the person who calls her to remind her -- lets her know she'll be financial responsible, or estimates her costs.  The patient arrives, hopeful she'll be paying just a copayment.  And the front desk makes her day by charging only a copayment!  "You might have a balance, we're not sure.  Don't worry. We'll bill you," the receptionist assures her cheerfully.  The patient relaxes. But when the patient receives the bill -- six weeks after that service she really needed -- she's shocked to find out that she owes hundreds of dollars more.  Her insurance didn't cover any of her visit or her tests, because she has a $3,000 deductible to meet first. By now, though, this patient needs another visit for follow-up care.  She calls to schedule the appointment.  "WARNING: PAST DUE" pops up on the scheduler's screen.  "Oh! I need to alert you that you'll be expected to pay your past due balance in full when you come in for your visit," the scheduler reminds the patient seriously.  The patient is embarrassed -- and worried that she can't pay that full amount at her next visit.  She needs the care, but, on the day of her appointment, she thinks about the prospect of being confronted at the front desk for an amount she can't pay in one lump sum -- and about the fact that she'll be adding to the balance due.  She weighs her options -- and no-shows on her appointment.  She needs to be seen, but the embarrassment outweighs that need in that

By |2022-01-01T22:51:59-08:00June 14th, 2015|

Thinking of outsourcing your billing? Or choosing a new service? Mini-webinar for you

If you've been thinking about outsourcing your medical billing -- or switching medical billing services -- my upcoming mini-webinar can help. "Eight Questions to Ask When Evaluating Medical Billing Services" will be presented on June 25 at 10AM Pacific/1PM Eastern, and will last about 30 minutes -- a quick hit of knowledge and you'll be on your way.  This mini-webinar is part of a two-webinar series.  (The second in the series, "Best Practices in Managing Your Third Party Billing Service," will be presented July 16.) This mini-webinar is free!  And in addition to arming you with eight pointed questions to help you evaluate prospective medical billing services for your practice, there will be ample time at the end of the webinar for you to ask me your questions about the process of screening and hiring a revenue cycle management partner. To sign up, visit this page -- hosted by our sponsor, Quest Care360.

By |2015-06-13T10:47:48-08:00June 14th, 2015|

Webinar Tuesday (free): Patient Financial Responsibility (And How to Cope)

There's still time to sign up for my webinar "Patient Financial Responsibility: Tackling Your Practice's Biggest Profitability Problem."  It's Tuesday, 6/9, at 10AM Pacific/1PM Eastern -- and it's free, thanks to our sponsors at Spendwell Health and Wellero. There will be time for questions, and the webinar will also be recorded, so you'll have the chance to view it later if you register and can't make it at the live time. Click here for details and to sign up.  

By |2022-01-01T22:52:00-08:00June 7th, 2015|

New technology and services can help you get paid (really!)

It’s no secret that physician practices are challenged more than ever to get paid in full for the services they render. Deductibles keep getting higher – and more patients are facing them. What's more, new research from the Kaiser Family Foundation shows that only about half of insured American families have sufficient resources available to meet a $2,500 deductible with cash. Beyond the financial strain of higher deductibles, there is the ongoing confusion about how they work – confusion that stubbornly persists, even though these types of plans have become more typical. And what happens when people receive bills that confuse them – or are unexpected? Naturally, there’s a good chance the bill could be incorrect – which in turn may make them much less likely to pay it. What does it all mean for medical practices? Above all, it’s important to help patients understand their health plans, and to make it easy for patients to pay. These tasks have not proven to be easy, but help is on the way from a source you might not instinctively rely on: technology. There is such an evident need for tools to help both consumers and healthcare organizations wrestle the confusion created by health plan complexity, technology vendors have been innovating at a furious pace to create solutions – and many of the things they’ve come up with are very promising. Now … I hope none of you stopped reading because I used the dreaded “T” word! For some of you, the upheaval of EMR conversion is still top-of-mind. If that’s your situation, it may be hard to imagine technology as a true friend of the medical practice. But there are some key differences in this new wave of healthcare technology, including: It’s driven by patient needs and practice needs – not a federal mandate. These companies must perform to earn your business! There’s no MU payment to hide behind; New technologies are easier to implement – some are simply apps and websites your patients can use for payment. These familiar interfaces will attract patients and make it easier for them to

By |2022-01-01T22:52:00-08:00June 5th, 2015|

Patient receivables blues? Master time-of-service collections. Join my free webinar

The portion of your revenue that must come from patient collections has skyrocketed.  If you haven't mastered patient collections, you risk losing more of your practice's earned revenue than ever before.  But -- on the plus side -- there are more new ways to tackle this problem than ever before. I've got a new, free webinar on June 9 that shares some of the ways you can collect more while actually improving your patient relationships.  To sign up, just visit this link: https://attendee.gotowebinar.com/register/351571408146784258 We'll have time for questions, and you'll even get to learn about some exciting new technologies.  I hope you can join us!

By |2016-03-04T11:31:17-08:00May 22nd, 2015|

Can the federal government solve the health plan directory problem? You should hedge your bets

Paraphrased from my Management Rx blog: The New York Times reports that the federal government hopes to fix a problem that many citizens complain about: inaccurate health plan directories.  When health plan directories are incorrect, patients can wind up unintentionally receiving services out-of-network, which usually leads to unexpected, significant out-of-pocket costs. The administration is naturally concerned about the impact of directory errors on patients, but out-of-date directories are a huge problem for medical practices, too.  Out-of-network errors mean the practice probably is paid less, and the patient may blame the practice for not catching the costly mistake.  Patients may share their disappointment with others, via word-of-mouth or even publicly via a review or rating. And besides out-of-network errors that everyone would like to avoid, practices lose even more when they're not listed at all by a plan they participate in, or they're listed with the wrong address, wrong specialty, or wrong status (i.e., accepting new patients or not).  When these errors occur -- and they're common -- the directory is turning prospective patients away from your practice. You can read the rest of my post at the Management Rx site. But the short version is, health plan directories are such an important source of information for prospective patients, medical practices can't afford to leave their accuracy to the insurers alone, even if the government gets involved. And on the plus side, health plan directories may be your single best source of new patients, and fixing and enhancing your listings is free!  It's rare to find a marketing effort that can be so easy, so effective, and free. My practical, step-by-step ebook on the subject -- "The Quick Guide to Online Physician Reputation Management" -- will empower you or a staff member to take control of all your online directory listings, and start seeing the benefits of being easier to find online.  It's just $6.99, but you can download a free sample at Amazon to try before you buy.  (If you don't have either a Kindle device or the free Kindle reader on another device, you can also purchase a PDF version for the

By |2022-01-01T22:52:00-08:00May 12th, 2015|

Improve patient collections for immediate bottom-line improvement

The portion of your revenue that must come from patient collections has dramatically increased over the past decade. And higher copays and deductibles aren’t going away – in fact, they’re becoming the standard. A recent Kaiser Family Foundation study determined that average deductibles for patients on employer-sponsored plans have more than doubled, and now average more $1,200 per year. Collecting effectively from patients has gotten harder, and not doing it well has gotten more costly. That’s the bad news. But there’s good news, too! Best patient collection practices are emerging – and technology vendors are stepping up their game, too.  And when  you collect more effectively from patients, you can simultaneously improve your bottom line (without adding more patients or visits!) and even solidify your patient relationships. I've got a new, free webinar on June 9 that shares some of the ways you can collect more while actually improving your patient relationships.  To sign up, just visit this link: https://attendee.gotowebinar.com/register/351571408146784258 We'll have time for questions, and you'll even get to learn about some exciting new technologies.  I hope you can join us!

By |2016-03-04T11:32:21-08:00May 7th, 2015|

Small can be strong when negotiating with a payer

Many physicians we work with face the tough decision of whether to keep their practices independent or join a larger organization.  Oftentimes, physicians and practice managers believe they must consider such a move to "gain a larger footprint" for negotiations with payers. The advantages of larger groups in payer contract negotiations versus small and solo practices are generally accepted.  But should we assume larger groups automatically have an edge? Negotiating power can come from different factors.  The most basic is having something the other side wants (or, ideally, needs).  But it can also come from not wanting what the other side offers too much (i.e., being able to walk away).  It can come from having something to offer that is better than alternatives.  It can also come from the ability to be flexible. Bigger groups may give payers a convenient way to negotiate rates for a larger geographic area in one deal -- a plus the payer will appreciate.  The group may be empowered to push for a higher rate for all providers in it -- and it might work.  And the payer may feel it must deal with this large group, without the option to walk away, because it needs the coverage it provides. But the group will also likely be less willing to walk away in the face of a deal it perceives to be poor, because the negotiators have to represent the interests of everyone.  The fact that neither side can easily walk away takes away some of the leverage that more size might otherwise provide. On the other hand, if a smaller practice has special qualities that a payer might value -- say, specialty coverage in an under-served area, or newer services that are rare in their market -- the payer might be willing to pay more, at least for certain codes, for that small practice.  But that could be less likely if that small team is part of a larger group negotiating rates across multiple markets. Similarly, if a small group of physicians scores well on a health plan's internal quality measures, or if patients

By |2016-03-04T11:32:52-08:00April 16th, 2015|

Group visits: improve access, patient satisfaction, and practice revenue

Laurie and Judy have written two articles about group visits recently, for Kareo and Physicians Practice.  (Click here for Laurie's, here for Judy's.) If you're looking for a creative way to spend more time with chronically ill patients,  a group visit program might be a good fit for your practice.  Under the group visit (or "shared medical appointment") model, each patient has a brief individual visit (often just vitals and a quick interview with the provider), and then shares the rest of their visit with a group of other patients who are managing the same disease.  Each patient sits in on their fellow patients' visits -- and, of course, vice versa. Group visits aren't for every patient, but many people respond very positively to the opportunity to share their physician time with others facing the same challenges.  The best part: everyone ends up spending an hour or more with the doctor. (Even though most of the time is not focused on any single patient, everyone typically ends up feeling that they've had more access, and more opportunity to share and get their questions answered.) Group visits have been more commonly started by primary care practices for conditions like diabetes that require lots of patient engagement and many visits -- but any specialty with a population (or multiple populations) fitting that description can potentially benefit from starting a group visit program. To learn more about what's involved, visit our article links above.  

By |2015-03-10T09:46:02-08:00March 11th, 2015|

Eat your vegetables: make carrot cake! (Or, learn to love your EHR)

Photo of carrot cake (c) Fotolia.com Joe and I recently presented a webinar called "Finding the ROI in Your EHR" with Kareo. Joe remarked after that it might have been more appropriate to call it, "Learn to Love Your EHR." This is because one of the main points of our talk was that even though you might have initially purchased your EHR strictly to comply with government programs, you still can find benefit that are important to you beyond what those government programs. Based on our experiences working with medical practices, we believe that many administrators and physicians don't think about this at all.  They don't ever look beyond the avoidance of Medicare penalties or earning of Meaningful Use incentives when considering the value of their EHR.  They simply don't think of their EHRs the way they look at other significant purchases, because ROI didn't factor into the decision in the first place. But even though you bought the EHR because you felt that the government required it, that doesn't mean you can't derive benefits from it beyond what the government had in mind.  The government may have urged you to buy vegetables -- but that doesn't mean you can't turn carrots into carrot cake! Most EMR/EHR systems have many excellent features that can really only be maximized once you've got a fair bit of experience with them.  So if you've been using yours for a while -- even for several years -- it's not too late to think about how to get more value.  In fact, being really comfortable with the basics of the system is essential to digging deeper. One of the most valuable opportunities your EHR offers is the ability to create lists of different populations from your patient base.  (Remember that trick from Meaningful Use? It's a measure that is actually something you can use for other purposes, too.) For example, if you're a primary care practice, you can use the list feature to identify patients who are overdue for preventive visits.  This is a great thing to do whenever cash flow or physician

By |2022-01-01T22:52:01-08:00March 9th, 2015|

Persuading providers to be more productive

When we analyze practices that are not as profitable as they'd like to be, the physicians that hire us usually expect us to focus on expense cuts. But while we sometimes find over-staffing, outdated service contracts or other expenses that can be shaved, more often than not, the critical issue is on the revenue side: productivity and visit volume. Providers don't usually like hearing that they need to be more productive.  They may be nervous that they'll end up on a treadmill, running from patient to patient.  Or they may feel sure that they're already seeing as many patients as they can -- and even more than their peers.  If they're aware of workflow problems in the practice, they will also be concerned that the number of patients they can safely and efficiently see in a day is limited by the strain on their processes -- not by their own efforts. Changing providers' minds about productivity and workflow isn't always easy (and you can see why they'd be nervous).  But there are a few tools we rely on that physician partners and practice managers can use, too, if you find you need to book your providers more fully, including: Workflow analysis.  This is perhaps most important. A thorough analysis of your workflow can spotlight problems that are beyond providers' control but that impact their ability to see more patients in a day.  Are there bottlenecks that cause providers to wait as patients wend their way through the practice to the exam room?  Are providers wasting time looking for supplies and tracking down MAs?  Get a handle on these issues before asking providers to be busier -- and be sure to explain the issues you've identified, ask providers to share any issues they see, and implement solutions before hitting the gas on booking patients more aggressively. Productivity benchmarks.  Today there is great data available to help you understand how your providers' productivity compares against comparable practices -- and to illustrate to your providers where they rank.  For a quick review of productivity based on weekly visits, the Medscape survey can't be

By |2022-01-01T22:52:01-08:00March 1st, 2015|

For doctors and administrators: great HBR post on dealing with disappointing performance

In our work helping medical practices improve their profitability and efficiency, it's not uncommon to find that employee morale, performance, and turnover are problems.  Those problems, in turn, often stem from the relationships between staff and their leaders -- and staff perceptions about how physician owners and practice administrators regard them. Sometimes, there's a bit of a chicken-and-egg problem: are leaders coming down hard on employees because employees are under-performing?  Or are employees under-performing because they're stressed and discouraged by standards they can't meet, delivered emotionally by demanding bosses? In some ways, it doesn't really matter how leaders address unexpected shortfalls.  Good performers are typically hard on themselves already.  They know when they've messed up.  Often, what they really need is permission to regroup and fix the problem -- and to know that you trust them to do a good job.  Getting angry usually doesn't help -- it's usually counter-productive. This is the point of this excellent post on Harvard Business Review -- well worth a read (you can access up to five HBR articles for free, and a few more if you register). To the article's great points, I would add that it's also important to determine if a structural problem inside the organization made it hard for employees to do what was asked.  In a medical practice, for example, are employed providers not meeting productivity goals because they're unmotivated, because they haven't made an effort to grow their practices through referrals, or because there are patient flow bottlenecks that make it impossible for them to see more patients?  Is a biller's accounts receivable growing because she's not billing fast enough, or because there's no system to put patients on payment plans ahead of large procedures?  Are voice-mails piling up because the staff charged with answering the phone are juggling too many balls? Ask a few questions, take a deep breath before reacting to performance problems.  Be sure you understand what's really behind poor performance before you react emotionally and trigger consequences that will only make a tough situation worse.

By |2022-01-01T22:52:01-08:00February 21st, 2015|

Reminder: EHR ROI webinar this week (2/19)

Please join Joe Capko and me as we present "Finding the ROI in Your EHR," a free webinar hosted by Kareo. Joe and I will be discussing many different ways your EHR can help your practice become more profitable and serve your patients better. We hope you'll take part on Thursday, February 19 (10AM Pacific/1PM Eastern) -- to sign up, visit this link.  It's free, and we'll have time for Q&A, too!

By |2022-01-01T22:52:01-08:00February 16th, 2015|

Maintaining medical practice cash flow in Q1

As we've posted here before, almost all practices face the risk of a cash flow crunch in January and, really, through all of Q1, thanks to the deductible reset.  (January's revenue collections are sometimes also hit lower volume in December because of the holidays -- a double whammy.) In our experience, the decline in revenue can be anywhere from 10-20% for primary care practices (pediatrics and family medicine typically get a little 'help' maintaining Q1 volume from winter viruses) to more precipitous drops for surgical specialties (especially when there's little downside to patients for delaying surgery). The most important step practices can take to cope with the drop-off is to plan -- now that it's February, well, it's a little late for planning for Q12015, but if you're suffering from shrunken revenues that you didn't expect, mark your calendar now to start planning for Q1 of 2016 at the end of this summer.  With enough notice you can plan to set aside cash reserves so that you don't need to tap lines of credit, cut expenses or delay needed purchases when the squeeze hits.  You can also make sure you're ready to take advantage of the upside of the deductible reset: patients will be anxious to schedule procedures in Q4, after they've met (or come close to meeting) their deductible.  Alert staff that vacation time will be limited in the fall quarter -- perhaps even offer staff extra time off in January.  And, above all, start marketing procedures and mining your EHR for patients who may have wanted and needed a procedure, but put it off for financial reasons. Even though we're now in the thick of crunch time, there are still a few steps you can take to nudge the cash flow back up. If your practice's bread and butter is high-fee procedures,  look into financing options and review your financial policies.  If you're able to offer payment plans, that can take the sting out of patient responsibility payments.  Technology solutions that can help you offer payment plans that comply with HIPAA and other security requirements are more readily

By |2022-01-01T22:52:01-08:00February 10th, 2015|

EHR: the right thing for the wrong reasons? (Get ROI, not just MU incentives!)

Did your practice adopt an EHR primarily (or solely) because of Meaningful Use (MU) incentives? And is MU your main focus when it comes to using your EHR? If you adopted EHR technology mainly to meet MU, you may not be expecting to gain anything from it beyond government incentives (or penalties avoided).  But, more likely than not, there are benefits built into your system that can help your practice -- benefits that offer untapped ROI. Joe and I will be discussing many different ways your EHR can do more for your practice at an upcoming (free!) webinar hosted by Kareo on Thursday, February 19 -- to sign up, visit this link. In the meantime, here's one quick tip we always like to share with all of our practice clients.  Used properly, the workflow tools in your EHR can provide immediate insight into your patient flow processes -- it can tell you at what stages patients are waiting, giving you the data you need to optimize staffing (e.g., add MAs), scheduling (e.g., stagger new patient and established visits), or technology (e.g., enable patients to enter their own history and chief complaint). If you're entering your workflow in/out data accurately, you can get a quick view of the bottlenecks and wait times in your system that is a gold mine for maximizing patient throughput while keeping patients happier than ever -- but the key is entering information accurately.  More on that in our webinar -- please join us!

By |2022-01-01T22:52:02-08:00February 2nd, 2015|

Physicians: useful leadership article about biases from Fast Company

If you've visited here before, you might have seen some of my posts about the challenges physicians face in managing their practices.  In most medical practices, the physician-owners are also very busy health care providers whose business management time is quite constrained.  This makes it that much more difficult to know what's really happening on the business side of the practice and to make good decisions about business operations.  This lack of information may make physicians more susceptible to management biases. This helpful leadership article from Fast Company spotlights eight of the most common management biases that can lead to less informed decisions. In our consulting work, we sometimes see the impact of these biases on business management and especially planning and investing by physicians for their practices. For example, confirmation bias -- the tendency to value more heavily opinions and information that support what we already believe -- can be a greater risk for physicians who don't have the time (and often the inclination) to dig into business data.  Reports that suggest all is well can appear more relevant than "anomalous" financial data that indicates problems. Another common bias, the sunk cost fallacy, may be unfamiliar to those who've never studied economics -- but, once you understand it, it's a powerful way to make better investment decisions (whether you're investing time, money, staff time, or any other resource). The Fast Company piece is a fun, fast read, with a useful nuggets to thing about -- click here to check it out.

By |2014-12-14T09:58:35-08:00January 29th, 2015|

Preventive services can be the antidote to the deductible reset

The deductible reset is looming in January, and it's poised to wreak its usual havoc with cash flow. Cash-flow impact could easily be even worse this year, given that deductibles have likely increased and become more of a problem for many of your patients. Naturally, alerting patients to the possibility that they will be responsible for a significant portion or even all of their service costs at the time of booking is a necessary first step -- as is ensuring that front desk staff are trained on taking payments at the time of service. But, if you are a primary care practice or other specialty that offers preventive services, there's one more thing you can do to protect your cash flow: you can identify patients who are due or overdue for preventive services, and encourage them to book during Q1. Because services identified as preventive by the Affordable Care Act almost always* carry no patient financial responsibility (not even copay), patients may be more eager to use these services -- especially if they've recently started paying for coverage and haven't perceived much value for their premiums. Annual/scheduled preventive care can be a win-win for patients and practices. The revenue is often higher than a standard office visit, and it's usually reimbursed promptly. Reaching out to patients to remind them about preventive care is a way to communicate that you care about them. And, you'll be giving them good news about their health plans -- some patients may not realize that they can get a preventive service such as an annual well-adult exam, screening colonoscopy or mammogram without cost-sharing. One caveat: be sure that patients understand that some lab tests your physicians may want to utilize may not be covered. Patients also need to know they'll be responsible for their normal portion of costs if a visit scheduled as 'preventive' actually turns out to be a problem-oriented visit. And it's always a good idea to remind them that these payment terms are part of their health plan and the ACA -- not the whims of your practice. *grandfathered plans may be

By |2022-01-01T22:52:02-08:00January 3rd, 2015|

Fundamentals of business apply to medical practice management, too

Marcus Lemonis -- the investor/fixer who stars in CNBC's "The Profit" -- believes that the keys to success for any type of business boil down to three fundamentals: people, process, product.  Once you understand that all the shortcomings and the positives of any business will fall into one of these three areas, it's easier to see how to fix the problems that prevent a business from reaching its potential. These basics absolutely apply to medical practices, too. People:  Do you have the right staff? The right providers?  Is everyone doing the right things?  Are staff members empowered to solve problems? Process:  Is your patient flow process free of unnecessary friction, or are extra steps, poor communication and other inefficiencies slowing you down? Product:  Do your providers provide the services that are needed in your area?  Are patients getting access when they need it?  Are you committed to the technology options and other patient experience innovations that patients want and need?  Do you know what patients want? In this video (one of an excellent series from Inc.), Lemonis states plainly that if you want to understand whether your process works or not, "You really just have to stand on [the other] side of the counter and say, 'What is the consumer actually seeing?'" This is, in fact a big part of what we do as practice management consultants.  We shadow patients, we sit in reception areas and at the front desk, we go through the same processes your patients do.  It's how we learn what the patient experience is like, and how we spot problems in workflow (which usually reveal themselves almost immediately!).  Your staff can also help you understand the patient experience -- let them share with you what they see at your front desk, in your hallways and in your reception area, and let them take initiative to fix problems that are within their control.

By |2022-01-01T22:52:02-08:00December 21st, 2014|

Increasing productivity targets for your providers? Make sure they’re achievable

If you've found that your practice can't sustain profitability at your providers' current level of productivity, you may be thinking that it's time to ask your physicians and mid-levels to start seeing more patients per day.  But have you evaluated whether your patient workflow actually has extra capacity?  Sometimes, your providers may have already maxed out their capacity, given your current set-up. Before embarking on outreach to patients to fill up the calendar or starting a more aggressive marketing program, be sure to look at the following parts of your practice's patient flow, to be sure you're ready and able for more volume: MA/nursing support If more patients are booked, your providers will need more support to move them through the practice -- checking vitals, rooming/cleaning rooms, drawing blood, collecting data, etc.  Are you confident your current team of MAs/nurses has unused capacity?  (If you're not sure, benchmarks from resources like MGMA can help you decide.) Scheduling If you want your physicians to see more patients, you'll need to be sure there's room in the schedule for more appointments.  If you're finding that your providers aren't bringing in enough charges, check the appointment schedule: are you offering the right type of slots?  (If every appointment is set for 30 minutes, you won't get more than 16 in an eight hour day.  And, if many of those slots are used by short follow-up visits or injections, the schedule's depriving your providers of the opportunity to see more patients and deliver more revenue.) Exam rooms You may want your physicians to move more quickly through the day -- and they may want to, too.  But if exam space is short, booking more patients will just lead to bottlenecks, stress, long wait times in reception, and irritated patients, staff and providers. Do you have enough exam space?  One big hint that your exam room capacity is your bottleneck is if physicians and mid-levels are waiting for rooms.  This can be a very difficult problem to solve.  If your practice expands its office suite or moves to a new location, make ensuring adequate office

By |2022-01-01T22:52:02-08:00December 15th, 2014|

Physician productivity and compensation: the theme of 2014

Themes seem to emerge each season in our medical practice management consulting business; in 2014, one of the most striking has been the connection between physician productivity and physician compensation.  It's an issue we've seen play out in nearly all our engagements, in both start-ups and established practices, in both private practices and hospital-owned groups. As many practices face big organizational changes and others launch new strategies to adapt in the changing healthcare environment, it's natural that physician compensation needs to evolve, too.  But what's more surprising is that this particular issue seems so resistant to the clarity and structured decision-making that guide so much else in the medical world. Instead, too many practice owners view the idea of a productivity structure or clear goals as "insulting" or even unnecessary with "professionals." This idea seems to take root in private groups in particular – the physician owners are especially leery of offending their employed colleagues. Sometimes I wonder if a misperception of business compensation contributes to the resistance physician owners and practice administrators have to tying physician compensation to productivity (or even discussing it!).  Perhaps there is a sense that other professionals don't have the burden of having their performance measured.  But nothing could be further from the truth.  In business, even executives who don't generate revenue directly typically have objective goals.  Marketers may be measured on unique visitors to a website, inbound calls, awareness or other objective criteria besides revenue.  CIOs may be measured on uptime or the response time of systems, or cost containment, or some combination of results.  Customer service professionals may need to demonstrate that their teams beat benchmarks on hold times and call length. Sales executives are always measured on sales performance -- even when they're not.  Even when an organization sets a compensation plan for sales executives that doesn't directly tie weekly or monthly sales to regular compensation, the connection is in there somewhere.  Perhaps a big part of compensation is a bonus that depends on annual performance.  Or perhaps a sales executive collects all her compensation from day one, but she knows her

By |2022-01-01T22:52:02-08:00December 1st, 2014|

Patients are worried about high deductibles — here are some ways to respond

Even this late in the year -- when we typically assume many patients will have met their deductibles -- we are hearing from practices that some patients seem to be delaying or avoiding care because of concerns about costs.  This is not limited to the ACA plans, which tend to have high deductibles, especially on the 'bronze' end.  Even patients with corporate plans are now facing enough out-of-pocket responsibility that it affects their decision-making. Some patients who may have had a trivial deductible in past years now have one with real teeth-- one that is less likely to be fulfilled unless a major illness or injury happens during the year.  As a result, some practices aren't seeing the expected influx of patients who want to get needed care before the end of the year -- and some physicians and practice managers are concerned about the well-being of both their patients and their practices as a result. Patient caution and awareness of cost may be a good thing in some cases (if it helps patients become more judicious about using optional services, and or encourages more engagement with providers and health plans).  That's certainly one of the goals of high deductibles.  But the problem is, in some cases high deductibles might also discourage patients from getting care that they really need.  And, of course, it certainly doesn't help your practice to establish and maintain a relationship with patients when they're afraid to come in for a visit(!). It can be frustrating to know how to respond, since physicians and practice managers can't do anything to change the terms of the health plans their patients are on.  What's more, if you've been watching this blog, you already know that it's very important to stay within the lines of your payer contracts (e.g., selective discounting or waiving of co-insurance is likely verboten). There are a few things you can do, though -- and it's a good idea to take a look at some of these things now, because the deductible reset (January 1) is right around the corner. Preventive care:  If you are

By |2022-01-01T22:52:03-08:00November 14th, 2014|

Free stuff! Amazon promotion offering Laurie’s billing service ebook

Interested in learning how to get more from your relationship with your third party biller?  Or considering hiring a medical billing service? "Get the Best From Your Medical Billing Service" is Laurie Morgan's most popular ebook -- and Amazon is offering it for free on October 29. Although the book is optimized for the Kindle platform, it's no problem if you don't have a Kindle device -- the free Kindle software allows you to read on virtually any tablet, computer or smartphone. Don't miss your chance to receive "Get the Best From Your Medical Billing Service" at no charge. Mark your calendar to download this valuable guide on October 29! (Feel free to forward this message to anyone you know who might be interested. And to stay on top of all promotions related to Laurie's Management Rx ebook line, follow her on Twitter @managementrx  and Facebook.)

By |2022-01-01T22:52:03-08:00October 28th, 2014|

The ACA grace period’s perverse payer incentive, and why hospitals would like to pay some patient premiums

Health Affairs has a nice analysis of the ACA's 90-day grace period on cancellation of enrollment for subsidized patients who miss premium payments.  But one piece of the puzzle that their article doesn't touch on is the perverse incentive for health plans not to vigorously pursue those missed premiums. Under the grace period, plans are required to reimburse providers for services rendered in the first month that the patient misses a premium payment, but not in the second and third months.  However, the services a patient might need in months two and three could -- perhaps even most-likely would* -- greatly exceed the value of the premiums missed.  This is why some hospitals, and now even some physicians, have started investigating whether they can pay these premiums on behalf of patients; they realize that they could be denied thousands in payments owed to them because of a patient's failure to pay a much smaller amount.  And this is why health plans would undoubtedly prefer that those patients not pay their premiums -- and are unlikely to make any special efforts to collect them. The idea of providers paying these premiums to protect their own position has analogs in other markets. For example, a bank might pay off a mortgagor's tax lien to avoid losing the entire value of the property if the government forecloses.  But in our world, it's not clear if other regulations that touch upon payment relationships could hold against providers who try to pay off patient premium obligations.  Health Affairs notes that CMS has already made a public statement discouraging such efforts. While the AMA, MGMA and others continue to urge reform of the grace period provision, it's reasonable to assume that payers will continue to argue that the related laws actually prevent providers from stepping in to pay premiums, and that the grace period rule should remain unchanged.  (And, presumably, they'd argue against another solution, such as deducting the value of missed premiums from provider reimbursements.) The bottom line is, the grace period seems unlikely to disappear any time soon.  It remains very important that physicians,

By |2014-10-26T14:09:05-08:00October 27th, 2014|

If you missed Laurie’s webinar, “Front Desk Collections: the New Linchpin of Profitability,” here’s how to watch it now

If you missed Laurie's webinar, "Front Desk Collections: the New Linchpin of Profitability" (sponsored by Wellero) -- one of her most popular webinars ever! -- you're still in luck.  Sign up here and watch it whenever you like. This practical presentation hits on some ways you can immediately increase profitability while avoiding pitfalls that can erode your practice's financial health. Take a look (it's free to sign up), and, if you have questions or comments after watching, please don't hesitate to contact Laurie. [yks-mailchimp-list id="87d94b707e" submit_text="Submit"]

By |2022-01-01T22:52:03-08:00October 27th, 2014|

Healthgrades unveils new claims-based ratings

An article today on usatoday.com reports that Healthgrades has rolled out new metrics drawing inferences about physician and hospital quality from health plan claims data.  They're analyzing physicians' level of experience with specific procedures (based on frequency in the claims) and aiming to combine this data with patient reviews and other quality data they can tie back to their physician profiles, such as doctors' hospital affiliations and complication data from those hospitals. USA Today thinks the new approach could be "game changing." But even if doesn't dramatically change the game for the ratings sites themselves, certainly these new measures will be another data point that patients who already visit Healthgrades will consider -- and that means it's also one more way that incorrect information can silently undermine your practice and your marketing efforts. Say, for example, your surgery practice has affiliations with multiple hospitals, but somehow Healthgrades has only accessed the one with the most complications, or the one where your physicians have performed the fewest procedures. Omissions of the other hospitals from the calculations could cause Healthgrades to report that your physicians have less experience than they do, or that they're affiliated only with lower quality hospitals.  For a patient choosing between two physicians, data like this could easily persuade the patient to choose the other option over your practice.  Bottom line: an incomplete picture could do just as much damage as a negative review! This is just one more reason to be sure you're registered on Healthgrades and have reviewed and updated all of your listing information -- including verifying and updating things like hospital affiliations and procedures performed. (And once you've updated the facts, you'll have the chance to polish up the image portions of your profile, too, too.) And if you've been intimidated by the process of working with physician ratings sites and claiming and updating your physician profiles, my ebook -- The Quick Guide to Online Physician Reputation Management (Vol. 1) -- can help you get started quickly and without stress.  It will help you prioritize and show you just what you have to do. 

By |2022-01-01T22:52:05-08:00October 20th, 2014|

Sermo poll: Doctors disagree with Ebola “czar” appointment

A not-too-surprising-but-still-interesting tidbit: a new poll by Sermo (the physician-only social network) shows that a majority of doctors disagree with the decision to hire a non-physician political professional as the "czar" leading the nation's Ebola defense. Read more about it on Sermo's blog: http://blog.sermo.com/2014/10/20/doctors-reject-ron-klain-as-ebola-czar/ Do you agree with the majority?  

By |2022-01-01T22:52:05-08:00October 20th, 2014|
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